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Key Specifications for Performance Max Assets
To optimise your Performance Max campaign, adhere to these specifications:
Text Assets:
- Headlines: Up to 15 headlines, each 30 characters or less. Include at least one headline under 15 characters.
- Long Headlines: Up to 5 headlines, each 90 characters or less.
- Descriptions: 2 to 5 descriptions, each under 90 characters, with at least one shorter than 60 characters.
- Business Name: A single name, no more than 25 characters.
- CTA: Automated by default, but can be customized from a list.
- Display URL Path: Up to 15 characters.
Image Assets:
- Landscape Images: Aspect ratio of 1.91:1, recommended size 1200 x 628 pixels.
- Square Images: Aspect ratio of 1:1, recommended size 1200 x 1200 pixels.
- Portrait Images: Aspect ratio of 4:5, recommended size 960 x 1200 pixels.
Video Assets:
- Length: Minimum 10 seconds.
- Formats: Horizontal, vertical, or square. Videos can be auto-resized to fit different placements.
- Best Practices for Performance Max Campaigns
- Maximize the effectiveness of your campaigns with these best practices:
- Diverse Asset Range: Use a wide variety of assets to allow Google's algorithms to test and optimize for the best combinations.
- High-Quality Visuals: Invest in professional-quality images and videos. Consistent branding across all media enhances recognition and trust.
- Dynamic Text Values: Use dynamic text elements to tailor ads to individual user searches, increasing relevance and engagement.
- Engage with Audio: Incorporate clear audio in videos to capture attention, even when viewers are multitasking.
- Stay Relevant: Regularly update your asset groups to reflect current trends, promotions, and seasonal offers.
- Continuous Testing: Implement A/B testing to refine your assets and discover which combinations yield the best results.
- Optimize for Mobile: Ensure your assets are mobile-friendly, as a significant portion of ad views occur on mobile devices.